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IF ONLY CREATIVE
August 2023

Branding
Web Design
Presentation Deck

The studio is a digital marketing studio and the objective was to build upon their logo and create a cohesive brand for their studio.

The original 2 brand colors, blue and pink, were chosen to reflect the fun and vibrant work of the studio. I chose to keep the current colors, making sure to choose a shade of blue that reflected the digital nature of the studio's work. The color palette expanded upon the lively brand persona: unapologetic, fun, and women of color owned.

The squiggles were incorporated as a design element, as requested by the studio owner. They were a part of a mural in the studio's physical space. We agreed that they could be used to reflect the lighthearted and unconventional environment.

We also incorporated a disco ball as the cursor for the website as another little Easter egg, as they have a disco ball in their studio space.

The studio also prides themselves in creating community and events that connect their clients with their customers/audiences. The squiggles and wiggly lines compliment that sentiment of creating connections and bringing people together in exciting and silly ways.

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